Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

Scott Hagedorn, chief solutions architect at Publicis Groupe, said: “AI innovation only works when it is built on trusted ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

It unlocked for sports -- the NFL, ‘Sunday Night Football” -- all the undercounted viewers under that old panel-only approach,” said Jorge De La Rosa, NBC Sports’ SVP/research. “Generally, it’s great ...

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

The right WMS KPIs help you measure for success in ecommerce operations (Photo credit: William Warby on Unsplash) How are you leveraging your WMS KPIs? The answer can dictate your level of success in ...