Walmart is piloting Garnier's Virtual Shade Selector, a tool that uses 3D technology from L'Oréal's Modiface unit to help shoppers choose and "try on" hair color products, in 10 of its stores, ...

Shade Selector has been available on Garniers website for two months it's proven popular, with 30% of consumers completing a 60-second exercise to use it, Glossy reports and it will now have display ...

Anyone who has ever done a DIY hair dye session knows that the fear of the color turning out wrong is very, very real. Will it actually be the shade depicted on the box? Will the hair color work with ...

L’Oreal’s Garnier brand is launching an in-store tool in Walmart stores for hair color shoppers. The Virtual Shade Selector tool, created by ModiFace, uses personalized technology for consumers to ...