Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green and "Wicked's" watermelon-chic aesthetic are so 2024, with the color company ...

From a smoky jade to a vivid teal, green hues are dominating 2026 predictions. Industry insiders say the odds of Pantone choosing green for its 2026 Color of the Year are exceptionally high. MILAN, ...

Green may have had its moment in 2024 with things like "Brat" and "Wicked," but it appears 2025 is going in a different direction. The world's color authority, Pantone, has spoken, and the new "Color ...

Pantone has released a countdown clock for its annual Color of the Year announcement, set to be revealed on the morning of December 4. The color choice is widely used to shape decisions in numerous ...