Every year, a few days before the biggest watch event of the year, Watches and Wonders Geneva, Rolex releases a cryptic teaser video across its social media channels. Most of the time, these teasers ...

No other name in watchmaking carries the clout of Rolex. It’s not just the logo; it’s the consistency, the legibility, the calm refusal to follow trends. Over the years, a handful of models have stood ...